DMI (Digital Marketing Institute) Course: Advanced AI for Digital Marketing.

Certifications in productivity with AI and Generative AI.

Collaborated on webinars on market trends in Influencer marketing and managing partnerships.

Shaped and executed the digital brand strategy across 18 markets, elevating the premium brand presence and customer engagement for Invisalign.

Defined and implemented a 360° content identity, delivering impactful campaigns across social, SEM, SEO, branded content, and influencer activations.

Provided artistic direction for brand campaigns and overseeing high-quality digital content production.

Led the content strategy for digital channels, resulting in 70% YoY social growth and increased brand affinity.

Managed end-to-end influencer and talent marketing programs, partnering with 200+ creators to amplify reach, authenticity, and earned media value.

Built, led, and mentored a digital marketing team, fostering creativity, data-driven culture, and strategic regional alignment.

Streamlined processes to uphold a unified brand voice and maximize efficiency across digital initiatives.

Optimized paid performance marketing campaigns to deliver on brand KPIs, balancing creativity with measurable ROI.

Optimized community management processes through the implementation of templated responses and an automated customer service ticket system via SAP, enhancing customer satisfaction and response rates, demonstrating commitment to service excellence.

Managed PR strategies, agencies, platform integrations, and team operations, overseeing budgets, KPIs, data analysis, and reporting.

Owned global content strategy and digital channel management for all social platforms, achieving 40% audience growth and 23% higher engagement through innovative editorial planning and content optimization.

Led content planning for website and intranet, improving user engagement and visibility through analytics and editorial best practices.

Managed a team of 6 FTE, set KPIs, and provided actionable analytics to inform digital initiatives.

Budget management, KPI setting, insights, and reporting.

Directed the re-launch of the global loyalty program, increasing membership by 200% to 3M+ across 22 markets and 13 languages.

Developed and executed multi-channel communication strategies, optimizing processes and digitalizing member engagement.

Achieved $1M in cost savings through digital transformation and process optimization.

Led a team of 12 FTE, managed budgets, and reported on performance metrics.

The foundation of the new cosmetics business was driven by a deep passion and interest in enhancing natural beauty through innovative make-up and airbrush techniques.

Collaborating with photographers on beauty shoots provided invaluable insights into the nuances of light and shadow, honing my focus on authenticity and creativity. My work with private clients for special events has further refined my ability to craft personalized looks that accentuate individual features and boost confidence.

Having taken my career back in to the corporate world this business is currently managed by appointment only.

Developed an innovative international 360 communication strategy and a fresh, captivating brand identity that significantly enhanced the overall adoption and operational efficiency across all AO Foundation divisions. This comprehensive approach not only streamlined processes but also resulted in substantial cost reductions that benefitted the organization as a whole. Spearheaded the branding and communication efforts for the prestigious Global Spine Congress, demonstrating effective team leadership and meticulous budget management to ensure success, while fostering collaboration and engagement among stakeholders.

Managed the AO Spine membership program, fostering a vibrant community of experts in spine surgery. Developed compelling marketing collateral and enhanced member communications to engage and inform our audience effectively. Spearheaded public relations initiatives to elevate the program’s visibility and impact within the medical community. Led the website development project, ensuring a user-friendly and informative platform that serves as an invaluable resource for members.

Key contributions included designing innovative stand concepts for exhibitions and conferences worldwide, effectively showcasing our brand and facilitating networking opportunities. Each component was crafted to resonate with our members and stakeholders, solidifying AO Spine’s position at the forefront of spine surgery expertise.