Founder of a premium beauty concept focused on enhancing natural radiance through advanced makeup techniques, skin-focused glow solutions and personalised services.

Current strategic focus:

• Brand repositioning aligned with wellness, longevity and skin health trends

• Product innovation exploration and digital education concepts

• Partnership opportunities across beauty, wellness and lifestyle sectors

DMI (Digital Marketing Institute) Course: Advanced AI for Digital Marketing.

Certifications in productivity with AI and Generative AI.

Collaborated on webinars on market trends in Influencer marketing and managing partnerships.

Led integrated brand communications for Invisalign across 18 markets, strengthening premium positioning within a highly regulated healthcare environment.

Key achievements:

• Directed multi-market digital, PR and influencer ecosystem supporting brand growth and awareness

• Developed ambassador partnerships and influencer collaborations delivering approx. 70% YoY audience growth

• Elevated brand storytelling through experiential activations and media partnerships

• Ensured compliant yet aspirational communication within healthcare regulatory frameworks

• Led cross-functional teams with full budget ownership and measurable ROI accountability

Role concluded due to global organisational restructuring

Owned global content strategy and digital channel management for all social platforms, achieving 40% audience growth and 23% higher engagement through innovative editorial planning and content optimization.

Led content planning for website and intranet, improving user engagement and visibility through analytics and editorial best practices.

Managed a team of 6 FTE, set KPIs, and provided actionable analytics to inform digital initiatives.

Budget management, KPI setting, insights, and reporting.

Directed the re-launch of the global loyalty program, increasing membership by 200% to 3M+ across 22 markets and 13 languages.

Developed and executed multi-channel communication strategies, optimizing processes and digitalizing member engagement.

Achieved $1M in cost savings through digital transformation and process optimization.

Led a team of 12 FTE, managed budgets, and reported on performance metrics.

Developed an innovative international 360 communication strategy and a fresh, captivating brand identity that significantly enhanced the overall adoption and operational efficiency across all AO Foundation divisions. This comprehensive approach not only streamlined processes but also resulted in substantial cost reductions that benefitted the organization as a whole. Spearheaded the branding and communication efforts for the prestigious Global Spine Congress, demonstrating effective team leadership and meticulous budget management to ensure success, while fostering collaboration and engagement among stakeholders.

Managed the AO Spine membership program, fostering a vibrant community of experts in spine surgery. Developed compelling marketing collateral and enhanced member communications to engage and inform our audience effectively. Spearheaded public relations initiatives to elevate the program’s visibility and impact within the medical community. Led the website development project, ensuring a user-friendly and informative platform that serves as an invaluable resource for members.

Key contributions included designing innovative stand concepts for exhibitions and conferences worldwide, effectively showcasing our brand and facilitating networking opportunities. Each component was crafted to resonate with our members and stakeholders, solidifying AO Spine’s position at the forefront of spine surgery expertise.